Minnesota Vikings Business Summit – vikings.com
8:30 AM - Check-In & Registration
Caribou Coffee Bar
9:00 AM - Welcome Remarks
Andrew Miller (Minnesota Vikings)
Angela Heikes (SMSC Gaming Enterprise)
9:15 AM - Stories that Stick
Kindra Hall (Best-selling Author and former Chief Storytelling Officer of SUCCESS Magazine)
10:00 AM - Break
10:15 AM - Utilizing Fan Insights to Drive Business Objectives
April Seifert (Sprocket)
Vikings Fans
11:00 AM - Telling the Vikings Story
Bryan Harper (Minnesota Vikings)
Erin Swartz (Minnesota Vikings)
11:30 AM - Lunch
12:30 PM - Initials Game
Cory Cove (KFAN Power Trip Morning Show)
12:50 PM - Partner Best Practices
Marcus Thornton (SCHEELS)
Katie Pluff (Minnesota Vikings)
1:05 PM - Sustainable Development for a Better Future
Brett Taber (Minnesota Vikings)
1:20 PM - Partner Best Practices
Justin Kehrwalk (Tradehome Shoes, Inc.)
Rachel Timmerman (Minnesota Vikings)
1:35 PM - Optimizing Premium Experiences
Mike Leddy (Minnesota Vikings)
Bridget Smith (Innovative Office Solutions)
Holly Spaeth (Polaris)
Tim Ikeman (Star Tribune)
2:00 PM - Partner Best Practices
Alison Fogarty (Mystic Lake Casino Hotel)
John Penhollow (Minnesota Vikings)
2:15 PM - Break
2:30 PM - Emotion by Design
Greg Hoffman (Global Brand Leader, Author, Former NIKE Chief Marketing Officer, and Founder and Principal of the Brand Advisory Group Modern Arena)
3:00 PM - The Adapting Media Landscape of Sports
Jeff Anderson (Minnesota Vikings)
Scott LaBounty (NFL)
Greg Alexander (iHeartMedia)
Mim Davey (KMSP)
Chris Carr (Star Tribune)
3:30 PM - Vikings Football: Setting a Championship Standard
Kevin O'Connell (Minnesota Vikings)
Martin Nance (Minnesota Vikings)
3:50 PM - Closing Remarks
Chris Bailey (Twin Cities Orthopedics)
Tanya Dreesen (Minnesota Vikings)
4:00 PM - Networking Reception
Andrew Miller, Chief Operating Officer (Minnesota Vikings)
Angela Heikes, President and CEO (SMSC Gaming Enterprise)
Kindra Hall, Best-selling Author and former Chief Storytelling Officer (SUCCESS Magazine)
Dr. April Seifert, President (Sprocket)
Erin Swartz, Senior Director of Brand Creative & Project Management (Minnesota Vikings)
Bryan Harper, Vice President of Content & Production (Minnesota Vikings)
Marcus Thornton, Chief Marketing Officer (SCHEELS)
Katie Pluff, Senior Manager of Partnership Activation (Minnesota Vikings)
Brett Taber, Vice President of Social Impact (Minnesota Vikings)
Justin Kehrwald, President + CEO (Tradehome Shoes, Inc.)
Rachel Timmerman, Manager of Partnership Activation (Minnesota Vikings)
Mike Leddy, Director of Premium Experience & Operations (Minnesota Vikings)
Tim Ikeman, Executive Director of Marketing (Star Tribune)
Holly Spaeth, Vice President of Corporate Branding and Partnerships (Polaris)
Bridget Smith, Director of Marketing & Sales (Innovative Office Solutions)
John Penhollow, Executive Vice President & Chief Revenue Officer (Minnesota Vikings)
Alison Fogarty, Vice President of Marketing (Mystic Lake Casino Hotel)
Greg Hoffman, Global brand leader, Author, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena
Jeff Anderson, Executive Vice President & Chief Communications Officer (Minnesota Vikings)
Mim Davey, SVP/General Manager (KMSP)
Chris Carr, Assistant Managing Editor, Sports (Star Tribune)
Scott LaBounty, Assistant Director on the Club Business Development Team (NFL)
Greg Alexander, Market President (iHeartMedia)
Kevin O'Connell, Head Coach (Minnesota Vikings)
Martin Nance, Executive Vice President & Chief Marketing Officer (Minnesota Vikings)