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Minnesota Vikings Business Summit – vikings.com

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8:30 AM - Check-In & Registration

Caribou Coffee Bar

9:00 AM - Welcome Remarks

Andrew Miller (Minnesota Vikings)

Angela Heikes (SMSC Gaming Enterprise)

9:15 AM - Stories that Stick

Kindra Hall (Best-selling Author and former Chief Storytelling Officer of SUCCESS Magazine)

10:00 AM - Break

10:15 AM - Utilizing Fan Insights to Drive Business Objectives

April Seifert (Sprocket)

Vikings Fans

11:00 AM - Telling the Vikings Story

Bryan Harper (Minnesota Vikings)

Erin Swartz (Minnesota Vikings)

11:30 AM - Lunch

12:30 PM - Initials Game

Cory Cove (KFAN Power Trip Morning Show)

12:50 PM - Partner Best Practices

Marcus Thornton (SCHEELS)

Katie Pluff (Minnesota Vikings)

1:05 PM - Sustainable Development for a Better Future

Brett Taber (Minnesota Vikings)

1:20 PM - Partner Best Practices

Justin Kehrwalk (Tradehome Shoes, Inc.)

Rachel Timmerman (Minnesota Vikings)

1:35 PM - Optimizing Premium Experiences

Mike Leddy (Minnesota Vikings)

Bridget Smith (Innovative Office Solutions)

Holly Spaeth (Polaris)

Tim Ikeman (Star Tribune)

2:00 PM - Partner Best Practices

Alison Fogarty (Mystic Lake Casino Hotel)

John Penhollow (Minnesota Vikings)

2:15 PM - Break

2:30 PM - Emotion by Design

Greg Hoffman (Global Brand Leader, Author, Former NIKE Chief Marketing Officer, and Founder and Principal of the Brand Advisory Group Modern Arena)

3:00 PM - The Adapting Media Landscape of Sports

Jeff Anderson (Minnesota Vikings)

Scott LaBounty (NFL)

Greg Alexander (iHeartMedia)

Mim Davey (KMSP)

Chris Carr (Star Tribune)

3:30 PM - Vikings Football: Setting a Championship Standard

Kevin O'Connell (Minnesota Vikings)

Martin Nance (Minnesota Vikings)

3:50 PM - Closing Remarks

Chris Bailey (Twin Cities Orthopedics)

Tanya Dreesen (Minnesota Vikings)

4:00 PM - Networking Reception

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Andrew Miller, Chief Operating Officer (Minnesota Vikings)

Andrew Miller, Chief Operating Officer (Minnesota Vikings)

Angela Heikes, President and CEO (SMSC Gaming Enterprise)

Angela Heikes, President and CEO (SMSC Gaming Enterprise)

Kindra Hall, Best-selling Author and former Chief Storytelling Officer (SUCCESS Magazine)

Kindra Hall, Best-selling Author and former Chief Storytelling Officer (SUCCESS Magazine)

Dr. April Seifert, President (Sprocket)

Dr. April Seifert, President (Sprocket)

Erin Swartz, Senior Director of Brand Creative & Project Management (Minnesota Vikings)

Erin Swartz, Senior Director of Brand Creative & Project Management (Minnesota Vikings)

Bryan Harper, Vice President of Content & Production (Minnesota Vikings)

Bryan Harper, Vice President of Content & Production (Minnesota Vikings)

Marcus Thornton, Chief Marketing Officer (SCHEELS)

Marcus Thornton, Chief Marketing Officer (SCHEELS)

Katie Pluff, Senior Manager of Partnership Activation (Minnesota Vikings)

Katie Pluff, Senior Manager of Partnership Activation (Minnesota Vikings)

Brett Taber, Vice President of Social Impact (Minnesota Vikings)

Brett Taber, Vice President of Social Impact (Minnesota Vikings)

Justin Kehrwald, President + CEO (Tradehome Shoes, Inc.)

Justin Kehrwald, President + CEO (Tradehome Shoes, Inc.)

Rachel Timmerman, Manager of Partnership Activation (Minnesota Vikings)

Rachel Timmerman, Manager of Partnership Activation (Minnesota Vikings)

Mike Leddy, Director of Premium Experience & Operations (Minnesota Vikings)

Mike Leddy, Director of Premium Experience & Operations (Minnesota Vikings)

Tim Ikeman, Executive Director of Marketing (Star Tribune)

Tim Ikeman, Executive Director of Marketing (Star Tribune)

Holly Spaeth, Vice President of Corporate Branding and Partnerships (Polaris)

Holly Spaeth, Vice President of Corporate Branding and Partnerships (Polaris)

Bridget Smith, Director of Marketing & Sales (Innovative Office Solutions)

Bridget Smith, Director of Marketing & Sales (Innovative Office Solutions)

John Penhollow, Executive Vice President & Chief Revenue Officer (Minnesota Vikings)

John Penhollow, Executive Vice President & Chief Revenue Officer (Minnesota Vikings)

Alison Fogarty, Vice President of Marketing (Mystic Lake Casino Hotel)

Alison Fogarty, Vice President of Marketing (Mystic Lake Casino Hotel)

Greg Hoffman, Global brand leader, Author, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena

Greg Hoffman, Global brand leader, Author, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena

Jeff Anderson, Executive Vice President & Chief Communications Officer (Minnesota Vikings)

Jeff Anderson, Executive Vice President & Chief Communications Officer (Minnesota Vikings)

Mim Davey, SVP/General Manager (KMSP)

Mim Davey, SVP/General Manager (KMSP)

Chris Carr, Assistant Managing Editor, Sports (Star Tribune)

Chris Carr, Assistant Managing Editor, Sports (Star Tribune)

Scott LaBounty, Assistant Director on the Club Business Development Team (NFL)

Scott LaBounty, Assistant Director on the Club Business Development Team (NFL)

Greg Alexander, Market President (iHeartMedia)

Greg Alexander, Market President (iHeartMedia)

Kevin O'Connell, Head Coach (Minnesota Vikings)

Kevin O'Connell, Head Coach (Minnesota Vikings)

Martin Nance, Executive Vice President & Chief Marketing Officer (Minnesota Vikings)

Martin Nance, Executive Vice President & Chief Marketing Officer (Minnesota Vikings)

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