Dr. April Seifert is the President of Sprocket, a boutique consumer and fan insight firm in Minneapolis, MN. Through its unique combination of data science, mixed-method research, psychology and human-centered design, Sprocket helps its clients grow through deep customer understanding. Sprocket's clients span multiple industries including Sports & Entertainment, Retail, Hospitality, Healthcare and Technology. April herself holds a Ph.D. in Experimental Psychology from the University of Nebraska-Lincoln.
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