Minnesota Vikings Business Summit – vikings.com
Holly Spaeth, Vice President of Corporate Branding and Partnerships (Polaris)
Holly is a seasoned marketing leader with an extensive background ranging from digital strategy to brand transformation. Early in her career, she honed her craft at various advertising agencies, where she established numerous social media departments but truly touched all things digital. During this portion of her career, she had the honor of working on brands like Carmex, General Motors, Hills Pet, GoGirl, and beyond. Holly eventually grabbed a helmet and joined Polaris. In her 10 years with the organization, she built a social media practice that increased consumer engagements by a triple-digit percentage, led a 45- person global content team that decreased publishing costs by 10X, helped establish and launch the 'Geared For Good' corporate responsibility platform and ESG framework, strategized unique partnerships and activations with entities like Battlefield and the Minnesota Vikings, and led the company's global brand transformation inclusive of writing the company tagline, THINK OUTSIDE.
Holly and her work have been recognized by Forrester, Holmes Report, DMNews, The CLIO Awards, PRSA, AdFed, The Telly Awards, Mogul, Brand Innovators and The Minneapolis/St. Paul Business Journal. While she would describe her passion as work, in her free time, she loves to spend time with her husband, Carl, and their two dogs, Dixie and Otis. She would also say she is happiest on a boat or traveling to a new place.