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Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he's responsible for developing fan engagement strategy through marketing, content and brand initiatives. Nance manages multiple departments, including marketing, sponsorship activation, events, premium services, creative, sales analytics & engagement and Vikings Entertainment Network.
Nance joined the organization in 2020 with over 10 years of leadership experience in strategic marketing programs, advertising, branding, fan engagement and customer relations for PepsiCo/Gatorade, previously serving as the Senior Director of Marketing and Sports Intelligence. Prior to his move to senior director, Nance served in a number of roles for PepsiCo/Gatorade from 2011-20, including Director of Marketing and Head of Gatorade Athlete Activation (2018-20), Senior Marketing Manager of Gatorade Brand Strategy (2015-18), Marketing Innovation Manager (2013-15) and Marketing Associate Manager (2011-13).