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Lara Juras is in her fourth season with the Vikings after joining in 2018 as the club's Vice President of People & Culture and promoted to her current position in 2020. With the Vikings, Juras is responsible for the standard human resource functions such as hiring, health and welfare benefits, professional development and workplace culture.
With an emphasis on diversity, she led the addition of the team's director of inclusion & employee investment, as well as the formation of the organization's diversity and inclusion council. Juras has also been a member of the Vikings Covid Committee since March 2020 and has played a critical role in ensuring the safety and health of Vikings staff members throughout the pandemic. Juras plays a key role in planning for the return of fans to U.S. Bank Stadium after the unprecedented 2020 season.