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Lara Juras enters her eighth season with the Vikings in 2025 after joining in 2018 as the club's vice president of people & culture. She was promoted to her current position of executive vice president and chief people & culture officer in 2020. With the Vikings, Juras is responsible for all human resource functions, including hiring, health and welfare benefits, professional development and workplace culture.

With an emphasis on diversity, Juras led the process to add the team's senior director of diversity, equity & inclusion, as well as the formation of the organization's DEI council. She was a member of the Vikings COVID-19 Committee and played a critical role in ensuring the safety and health of Vikings staff members throughout the pandemic. In 2021, Juras, along with other members of the COVID committee, established a plan to safely welcome back employees to Twin Cities Orthopedics Performance Center. Juras also helped plan for the return of fans to U.S. Bank Stadium after the unprecedented 2020 season.

Lara Juras enters her eighth season with the Vikings in 2025 after joining in 2018 as the club's vice president of people & culture. She was promoted to her current position of executive vice president and chief people & culture officer in 2020. With the Vikings, Juras is responsible for all human resource functions, including hiring, health and welfare benefits, professional development and workplace culture.

With an emphasis on diversity, Juras led the process to add the team's senior director of diversity, equity & inclusion, as well as the formation of the organization's DEI council. She was a member of the Vikings COVID-19 Committee and played a critical role in ensuring the safety and health of Vikings staff members throughout the pandemic. In 2021, Juras, along with other members of the COVID committee, established a plan to safely welcome back employees to Twin Cities Orthopedics Performance Center. Juras also helped plan for the return of fans to U.S. Bank Stadium after the unprecedented 2020 season.

Prior to her move to Minnesota, Juras spent nearly 20 years in Major League Baseball with stints at both the Atlanta Braves and the Detroit Tigers. During her tenure with the Braves, she held stints as the team's director of human resources, vice president of human resources and senior vice president of human resources. Juras helped facilitate a major organizational restructure and led the transition team during the Braves' relocation from Turner Field to SunTrust Park. She also served as an advisor for the Braves' Front Office Women's "Lean In" Business Resource Group.

Juras received her Bachelor of Arts in Economics and Communications from Albion College in Michigan. She serves as a board member for both the St. Paul Area Chamber of Commerce and The Sanneh Foundation. Juras and her husband, Paul, reside in Woodbury with their children, Kiana and Joshua.