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John Penhollow

Executive Vice President & Chief Revenue Officer


Currently in his 9th season with the Vikings and his 16th in the NFL, John Penhollow serves as Executive Vice President & Chief Revenue Officer for the club, where he leads the strategy, design, development, sales & execution of U.S. Bank Stadium, Twin Cities Orthopedics Performance Center and Vikings corporate partnerships and premium seating sales efforts. He also oversees the organization's effort to integrate technology and infrastructure into the stadium's design to enhance the fan experience and maximize corporate revenue.

Penhollow has led the organization's Covid response with sponsors, suite holders and the league on partnership-related issues and plays a key role in welcoming fans back to U.S. Bank Stadium in 2021. Penhollow is responsible for the Vikings revenue-generation departments, including corporate partnerships, premium sales, ticket sales and operations.