The Minnesota Vikings Virtual Business Summit presented by Twin Cities Orthopedics will highlight key learnings from the 2020 season and how they have shaped our organizational priorities for 2021. We will share best practices from our content strategy, explore how data is driving our decision making, look at how we reimagined the way we engage with fans through events and experiences, and showcase best practices from our partners on cobranded merchandise and gifting. To wrap up the day, Vikings General Manager Rick Spielman will share how our football operations staff adjusted to the challenges of 2020.
10:30am – Welcome!
Agenda is scheduled in Central Standard Time.
• Mark Wilf, Owner / President, Minnesota Vikings
• John Penhollow, Executive Vice President & Chief Revenue Officer, Minnesota Vikings
• Tanya Dreesen, Vice President of Partnership Activation and Special Projects, Minnesota Vikings
In advance of the (virtual) Business Summit, each Partner will receive a "Business Summit in a Box" that includes:
Made-to-order notebook from U.S. Bank Stadium signage
Custom pencils and sharpener
Post-It Notes courtesy of Vikings partner 3M
Business Summit exclusive Vikings hat
Caribou Coffee gift card
Postmates lunch voucher valued at $30
U.S. Bank Season Ticket Member Homegating Kit
LIMITLESS book written by Paralympic gold-medalist Mallory Weggemann
Twin Cities Orthopedics (TCO) and Training HAUS are proud supporters of Mallory and her road to Tokyo 2021! Watch Mallory's full Comeback story **here._**
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