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Minnesota Vikings Business Summit –


The Minnesota Vikings Virtual Business Summit presented by Twin Cities Orthopedics will highlight key learnings from the 2020 season and how they have shaped our organizational priorities for 2021. We will share best practices from our content strategy, explore how data is driving our decision making, look at how we reimagined the way we engage with fans through events and experiences, and showcase best practices from our partners on cobranded merchandise and gifting. To wrap up the day, Vikings General Manager Rick Spielman will share how our football operations staff adjusted to the challenges of 2020.


10:30am – Welcome!

Agenda is scheduled in Central Standard Time.

• Mark Wilf, Owner / President, Minnesota Vikings

• John Penhollow, Executive Vice President & Chief Revenue Officer, Minnesota Vikings

• Tanya Dreesen, Vice President of Partnership Activation and Special Projects, Minnesota Vikings

11:00am – 2021 Minnesota Vikings Organizational Priorities

• Andrew Miller, Chief Operating Officer, Minnesota Vikings

• Martin Nance, Executive Vice President & Chief Marketing Officer, Minnesota Vikings

11:30am – We'll Play Tomorrow

• Jack Elkins – Chief Sidekick, Sidekick Innovations

12:30pm – Lunch Break

1:00pm – Design Experiences Based on Data and Fan Personas

• Rich Wang, Director of Analytics and Engagement, Minnesota Vikings

• Jen Tomashek, Sales Analytics and Engagement Specialist, Minnesota Vikings

• Kendall Peters, Analytics and Engagement Manager, Minnesota Vikings

• Justin Royer, Research Experience Designer, Sprocket

• April Seifert, Data Scientist and Social Psychologist, Sprocket

1:45pm – Published with Purpose

• Bryan Harper, Vice President of Content and Production, Minnesota Vikings

2:30pm – Break

2:45pm – Amplify Fan Engagement with Reimagined Events and Experiences

• Katie Bernhjelm, Director of Partnership Activation, Minnesota Vikings

3:30pm – Leverage Your Logo Rights with Cobranded Merchandise and Gifting

• Tanya Dreesen, Vice President of Partnership Activation and Special Projects, Minnesota Vikings

• Jordan Ramsey, Coordinator, Partner Experience and Special Projects, Minnesota Vikings

4:15pm – Happy Hour presented by Molson Coors

• Tara Hanson – Field Marketing Manager, Molson Coors

• Tieg Alward – Field Marketing Associate, Molson Coors

4:30pm – A Football Story

• Rick Spielman, General Manager, Minnesota Vikings



Minnesota Vikings


Executive Vice President & Chief Revenue Officer

Minnesota Vikings


Vice President of Partnership Activation + Special Projects

Minnesota Vikings


Chief Operating Officer

Minnesota Vikings


Executive Vice President & Chief Marketing Officer

Minnesota Vikings


Chief Sidekick

Sidekick Innovations


Director of Analytics and Engagement

Minnesota Vikings


Sales Analytics and Engagement Specialist

Minnesota Vikings


Analytics and Engagement Manager

Minnesota Vikings


Research and Experience Designer



Data Scientist and Social Psychologist



Vice President of Content and Production

Minnesota Vikings


Director of Partnership Activation

Minnesota Vikings


Coordinator, Partner Experience + Special Projects

Minnesota Vikings


Field Marketing Manager

Molson Coors


Field Marketing Associate

Molson Coors


General Manager

Minnesota Vikings


In advance of the (virtual) Business Summit, each Partner will receive a "Business Summit in a Box" that includes:

  • Made-to-order notebook from U.S. Bank Stadium signage
  • Custom pencils and sharpener
  • Post-It Notes courtesy of Vikings partner 3M
  • Business Summit exclusive Vikings hat
  • Caribou Coffee gift card
  • Postmates lunch voucher valued at $30
  • U.S. Bank Season Ticket Member Homegating Kit
  • LIMITLESS book written by Paralympic gold-medalist Mallory Weggemann

Twin Cities Orthopedics (TCO) and Training HAUS are proud supporters of Mallory and her road to Tokyo 2021! Watch Mallory's full Comeback story **here._**