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Minnesota Vikings Business Summit –

Jack Elkins – Chief Sidekick at Sidekick Innovations

Jack Elkins – Chief Sidekick at Sidekick Innovations

For more than 15 years Jack Elkins has worked on strategic projects in sports including founding the first Innovation Lab in the NBA at the Orlando Magic and building the award-winning Amway Center that opened in 2010. He coaches individuals so they can lead innovation projects and creative collaborative teams; and he lives what he teaches, facilitating innovation projects and group work sessions for clients to solve challenges faster or take on opportunities with less risk. You can see more at He's spoken in several countries challenging audiences' thinking on creative leadership and innovation. He teaches Innovation at UCF's DeVos Sport Business Management Program.

Key Phrases for Creative Leaders (PDF)