Minnesota Vikings Business Summit – vikings.com
Kendall Peters, Analytics and Engagement Manager, Minnesota Vikings
Kendall has 6+ years of experience working in professional sports. While using a skillset tailored to leverage data and analytics, Kendall has helped to create CRM systems, build data warehouses, and subsequently use insights to drive consumer strategies. He has always been intrigued how the sports & entertainment industry mix passion with process and enjoys being able to apply both of those on a daily basis to enhance fanaticism for the purple and gold.