EAGAN, Minn. – The Vikings and UNRL are teaming up for Year 3.
UNRL, an athleisure clothing brand based in St. Paul, has announced it is continuing its unique partnership with the NFL and the Minnesota Vikings.
The UNRL x Vikings collaboration will feature six new, limited-edition designs. The collection honors the Minnesota Vikings Legacy while integrating a modern look and feel.
"The Minnesota Vikings are proud to partner with a local company to bring back Volume 3 of the Hometown Collection with UNRL this season," said Jordan Ramsey, Vikings Senior Manager of Partner Experience and Special Projects. "UNRL is a brand that aligns with our values, as well as our fans values. They make a product that our fans are excited to purchase and proud to wear on game day! We can't wait to see fans reactions to the new designs and styles for Volume 3."
Visit this page to learn more and view updates on the Hometown Vol. 3 apparel drops.
UNRL Founder & CEO Michael E. Jordan called it an "uncommon" partnership – in the best way possible.
"Two Minnesota brands coming together to create something special for the people of Minnesota? It doesn't get any better than this," Jordan said. "Both organizations put a lot of energy and hard work into this campaign, and the unprecedented enthusiasm from our fans is what fuels us to keep coming back.
"It's one of the most fun projects we get to work on each year, and seeing it come to life with the fans is something that we will continue to look forward to," he added.
Jordan emphasized attention to detail that goes into the campaign each year, from planning the marketing campaign to the design and manufacturing process.
"We're paying attention to every detail - down to the last stitch. I personally believe this partnership brings out the very best in our team at UNRL," Jordan said. "When you're putting everything you have into a project, each year it becomes increasingly more difficult to outdo what we did the year prior. That being said, I can assure you that Volume 3 is by far our best work yet. I couldn't be more excited to see the reactions from Vikings fans as we unveil these sweatshirts one by one."
This year's offerings are expanded, with the debut of a new hoodie style that UNRL has never previously released. The limited-edition hoodies also will be available in youth sizes for the first time.
"Another fun component we added this year is our game-day activation," Jordan noted. "In the past, we kept our focus primarily online. But this year we are bringing the activation to life right outside U.S. Bank Stadium on game days."
UNRL is offering more options for fans to secure each sweatshirt throughout the 2023 season – both online and in-store at Vikings Locker Room locations. Each of the innovative designs will be released one at a time, corresponding with six Vikings home games.
Click here to learn more about each sweatshirt release. The drop schedule is below.