EAGAN, Minn. — The Vikings on Wednesday were one of the first entities to enter the world of IGTV, the new long-form video offering from Instagram that is stretching the maximum length of posts from one minute to one hour.
The Vikings aired an excerpt of an interview of quarterback Kirk Cousins by Vikings.com's Mike Wobschall inside TCO Studios. The interview of Cousins was the first inside the new main studio.
The vertical video format of IGTV allowed for split-screen opportunities to show a longshot of Cousins and Wobschall sitting in the informal area of the main studio above video of Wobschall asking and Cousins answering questions. The video allowed for the integration of multiple sources of footage that were captured by the Vikings Entertainment Network.
"It's been great working with Instagram, and we're thrilled to be a part of this launch," Vikings Executive Director of Digital Media and Innovation Scott Kegley said. "Vertical video is an important platform for us, and it challenges teams to be creative with the format. We couldn't have thought of a better way to launch our presence on the IGTV platform than with an interview with our quarterback in our brand new studio."
Other professional teams that were featured in the roll-out of IGTV were the NFL's Falcons, Dolphins and Rams and the NBA's Bulls and Warriors.
TechCrunch.com covered the launch of IGTV at an event in San Francisco. IGTV is accessible from a button inside the Instagram home screen (update required) or through a standalone app. IGTV plans to feature popular videos from Instagram celebrities.
"It's time for video to move forward, and evolve," Instagram CEO Kevin Systrom said onstage at the event. "IGTV is for watching long-from videos from your favorite creators."