During the Minnesota Vikings first Monday Night Football contest in their new home, the team also set a social media first.
In partnership with Snapchat and Tagboard, the Vikings became the first NFL team to curate and display Snapchat photo and video Snaps from its official team account to the stadium video boards.
Fans could open their Snapchat camera, press and hold on the Snapcode on the left side of the boards and begin following their team. Several snaps from the Vikings account were curated through Tagboard, showing fans what they were missing by not following.
The Snaps selected for display from the Vikings account were curated through Tagboard, and gave fans a sneak peak into what they could see if following the Vikings Official Story on Snapchat.
Tagboard, a social media company based in Seattle, previously executed a similar campaign with their hometown Seattle Mariners.
To easily start following the Vikings account, fans could simply open their Snapchat camera and then press and hold on the Snapcode displayed on the left side of the video boards.
"The rise of social engagement in the atmosphere of live sports has been exciting to be a part of over the last few years, and we are excited to help take it to the next level by bringing Snapchat into the fold," said Tagboard CEO Josh Decker. "Our work with the Vikings and Snapchat brings new and dynamic content to the game-day fan experience."
Fans will be able to take advantage of this feature at several Vikings home games throughout the season. But you don't have to wait to scan the Snapcode on the video boards, just click here to follow the Vikings or add the Vikings on Snapchst for exclusive perspectives all season long.
Vikings fans can also use the "Open the Gates" geofilter on Snapchat, available throughout the 2016 season at U.S. Bank Stadium.