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Cousins & Hy-Vee Launch CinnaMINN Snaps Cereal for Charity


Hy-Vee on Tuesday announced that "Cousins CinnaMINN Snaps" — a limited-edition cereal — will be available in select Minnesota stores beginning Thursday and while supplies last.

Cousins CinnaMINN Snaps has been created through a partnership between Hy-Vee, the Julie & Kirk Cousins Foundation and PLB Sports, Inc.

The cereal is expected to raise $21,000 for the Julie & Kirk Cousins Foundation, which will then donate proceeds to the Boys & Girls Clubs of the Twin Cities, which operates multiple locations in the area.

"Since joining the Vikings, Julie and I have been embraced by Minnesotans and have seen first-hand the supportive nature of this community," Cousins said. "This partnership with Hy-Vee is another opportunity for us to reciprocate that support and give back to an impactful Minnesota organization like the Boys & Girls Clubs of the Twin Cities."

Cousins visited Mt. Airy Boys & Girls Clubs in St. Paul last December, enjoying his interactions with young people during a holiday-themed visit. The youth were able to select items from a store, play ping-pong and work on arts and crafts with the quarterback.

Vikings QB Kirk Cousins and CenturyLink employees visited the Mt. Airy Boys & Girls Clubs for a special afternoon of holiday activities.

"Kirk Cousins is a true inspiration both on and off the field," said Matt Nickell, group vice president, sports marketing for Hy-Vee. "His dedication to not only his team but also the Minnesota community is why we are excited to partner with him and the Julie and Kirk Cousins Foundation to launch this new cereal, while providing much-needed support for the Boys and Girls Clubs of the Twin Cities."

About the Julie & Kirk Cousins Foundation

Established in October 2018, the Julie & Kirk Cousins Foundation is called to transform worldly resources into heavenly riches through extravagant generosity. In addition to supporting Boys & Girls Clubs, the foundation also supports Bethany Christian Services, Compassionate Heart Ministries, Discovery Church, Holland Christian Schools and International Justice Mission.

About Hy-Vee

Hy-Vee, Inc. is employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America's Top 5 favorite grocery stores.

The company's more than 85,000 employees provide "A Helpful Smile in Every Aisle" to customers every day. For additional information, visit