Eagan, Minn. (April 21, 2020) – The Minnesota Vikings will bring the 2020 NFL Draft to the homes of Vikings fans everywhere with the Vikings Draft Show on KFAN 100.3 and #VikingsDraft Virtual Happy Hour, both presented by Miller Lite. The Vikings will also team up with Polaris to support the North Memorial Health Foundation through #UniteTheNorth hats as well as participate in the NFL Draft-A-Thon in support of national COVID-19 relief efforts.
Throughout draft weekend, Vikings Entertainment Network will also feature unique coverage, including pick reactions and analysis, draft room calls, one-on-one interviews with Vikings draft picks and press conferences. All content will be available live or on-demand on Vikings.com, the Vikings App, Vikings Now (connected TV application) and on the team's social media channels.
For the full list of Vikings draft elements, see the following items:
Vikings Draft Show on KFAN FM 100.3
The Minnesota Vikings, in association with Miller Lite, will kick off the 2020 NFL Draft on Thursday, April 23, at 6 p.m. CT with the Vikings Draft Show on KFAN FM 100.3. Hosted by Vikings play-by-play Paul Allen, Paul Charchian and former Vikings linebacker Ben Leber, the broadcast will air through the end of the first round and include analysis of the Vikings selections, along with interviews with current Vikings players and staff.
#VikingsDraft Virtual Happy Hour
The #VikingsDraft Virtual Happy Hour Presented by Miller Lite will kick off on Day 2 of the NFL Draft at 5 p.m. CT. The exclusive live-streamed social hour will give fans the opportunity to interact and celebrate with their favorite Vikings analysts, players and influencers across Vikings.com, Twitter, Facebook and YouTube. The Vikings and Miller Lite will also provide fans with co-branded Zoom backgrounds to bring the 2020 NFL Draft to all gatherings. The backgrounds are available for download on Vikings.com/fans/video-conference-backgrounds.
Miller Lite Draft Box
Miller Lite will also extend the Draft Party to the homes of 50 fans over the age of 21 years old with a Miller Lite Draft Box. A portable Miller Lite cooler filled with commemorative cups and gear, including a limited edition Vikings 2020 NFL Draft hat, Miller Lite prizes and autographed Vikings memorabilia will be delivered to the doorstep of 45 randomly-selected season ticket holders. The remaining five draft boxes will be given away throughout the week on Vikings social platforms. Images of the box can be found here.
Vikings Virtual Inner Circle
Through the first three rounds of the 2020 NFL Draft, 15 avid Vikings fans from around the world will be live-streamed into the Vikings Virtual Inner Circle and will be shown behind Commissioner Roger Goodell cheering on the Vikings when Minnesota is "On the Clock."
#UniteTheNorth Driven by Polaris
The Minnesota Vikings, in partnership with Polaris Inc., will recognize front-line workers and raise funds for COVID-19 relief efforts through the creation and sale of a limited edition, co-branded Unite the North Hat, with all proceeds going directly to the North Memorial Health Foundation. Images of the hat can be found here.
By visiting https://www.vikings.com/fans/promos/polaris-unite-the-north, fans can reserve a hat with a donation of $20. The Polaris Foundation will also be matching all donations resulting in each hat generating a roughly $37 donation for this cause. Unite the North hats are currently available for pre-order and will be shipped the week of May 25. The delivery date may change based on shelter-in-place orders.
Fans are encouraged to virtually try on the hat using custom Snapchat (download here) and Instagram (download here) filters. For each #UniteTheNorth hat selfie shared with the hashtag and both @PolarisInc and @Vikings tagged, Polaris will donate one dollar up to an additional $5,000 contribution.
Vikings Mobile App Pass or Play: Draft Edition
Pass or Play is back for the 2020 NFL Draft. Presented by Mystic Lake, fans have the opportunity to become general managers and may select draft-eligible players prior to the start of the draft, scoring points based on how high their players go.
Leading up to the draft, participating fans will be dealt three cards at each position with the option to keep the first player dealt or take a chance with the next two cards. Fans can come back each day for one additional card if they passed on all three cards originally dealt. Rosters will lock at the start of the draft on Thursday, April 23.
The higher the player is drafted, the more points fans will earn. If a player the Vikings draft is selected, fans will earn a 50% bonus. Prizes will be awarded for the top 10 fans with the most points at the conclusion of the draft.
The Vikings App is available for download on the App Store and Google Play.
NFL Draft-A-Thon, a three-day virtual fundraiser benefitting six charities, brings together all 32 clubs, players and communities to aid those affected by COVID-19. The organizations whose COVID-19 relief efforts will benefit by donations are: American Red Cross, Feeding America, Meals on Wheels, Salvation Army, United Way and the CDC Foundation. A portion of what is raised during the 2020 Draft will support the local Minnesota Salvation Army. Donations can be made at NFL.com/relief where there will also be a live donation tracker during the draft.
The Draft-A-Thon will be streamed across multiple social platforms and throughout the course of the three days, will feature NFL legends, current players, celebrities, NFL Network talent/hosts, musicians, gamers, influencers, first responders and more – all bringing awareness and promoting unity and support at a critical time.