EAGAN, Minn. – You're never too young to be a Vikings fan.
That's why the Vikings are excited to roll out a new program celebrating the tiniest members of their fan base.
The Vikings Newborn Fan Club, presented by Blue Cross Blue Shield of Minnesota, is available for new parents throughout the state of Minnesota with special activation in hospitals across the state. During the season, participating hospitals will be delivering Vikings Newborn Fan Club kits to babies born on Vikings game day. The kit includes a Vikings-branded Halo swaddle, milestone stickers and a letter welcoming the infant into the Vikings family.
In addition, all new parents can visit Vikings.com/newborn and sign their infant up for the fan club to receive a digital birth certificate and access to quarterly emails with content about relevant products, insight from Vikings players parenting babies and young children, and much more.
"This is a program that we have been ideating for some time, and we are extremely excited to bring this unique program to life this season," said Vikings Senior Manager of Youth Marketing Brandon Clemens. "We have many outlets to engage with fans of all ages, and the Vikings Newborn Fan Club allows new parents to connect with the team during one of the most exciting moments in their lives.
"The in-hospital component of the Newborn Fan Club creates exciting engagement for those families as well as the nursing staff. We are very fortunate to have a wonderful partner in Blue Cross Blue Shield of Minnesota involved with this program," Clemens added. "This is a one-of-a-kind initiative, and we hope to enhance this outreach and engagement with our young Vikings fans as they continue to grow with the team in the future."
Cindy Osborn, RN, helped the Vikings with a pilot launch of the program earlier this year at the University of Minnesota Masonic Children's Hospital and personally delivered Vikings-branded onesies and SKOL towels to each newborn's room.
"This has really been an amazing experience to work with Brandon and the Vikings around this Newborn Club," Osborn said. "Just the connection that we have with the Vikings … I think having that connection with the newborns will only grow that club."
Osborn pointed out that patients and their families can see U.S. Bank Stadium from the hospital.
"There's just a lot of excitement," Osborn said. "And it goes beyond the child experience. It's the mothers who feel very special, as well, and their babies get something special. So I think it'll be really great."
Click here to register for the Vikings Newborn Fan Club.