Eagan, Minn. (October 15, 2024) – The Minnesota Vikings, in collaboration with Leah O'Connell, Chelsea Adofo-Mensah, Fanatics and NFL-licensed fashion house The Wild Collective, announced today the "International Collection," a limited-edition, three-piece outerwear line.
Co-created by O'Connell and Adofo-Mensah, wives of Vikings Head Coach Kevin O'Connell and General Manager Kwesi Adofo-Mensah, the collection includes three London streetwear inspired pieces – a shearling faux leather jacket, a starter jacket and a denim work jacket. Each piece is crafted with premium materials, features iconic Vikings marks and is designed for both men and women. Photos of all three jackets are available here.
"Minnesota Vikings fans are passionate and expressive, and this line allows them to celebrate their love for the team not just on game day but in their every day," said O'Connell. "We're proud to have partnered with The Wild Collective Founder & CEO Whitney Bansin, as well as Fanatics, the Vikings and the NFL, to do something no NFL team has done and to deliver high-quality, long-lasting fashion options for the Vikings fanbase."
View photos of the new Vikings International Collection designed by Leah O'Connell & Chelsea Adofo-Mensah.
"It's fitting to launch this unique collection following the Vikings latest London game because these jackets merge classic sports fan silhouettes with London streetwear style," said Adofo-Mensah. "We are grateful for the opportunity to work in partnership with so many great brands to create something that can unite international and local Vikings fans through sports and fashion."
"We are thrilled to collaborate with the Minnesota Vikings and Fanatics alongside Leah O'Connell and Chelsea Adofo-Mensah to create a collection that bridges sports culture and fashion in a truly unique way," said Whitney Bansin, CEO and Founder of The Wild Collective. "Fan apparel should be a reflection of both passion and style, and this collaboration gives fans the opportunity to represent the Vikings beyond game day with timeless, stylish pieces that celebrate individuality and team pride through fashion."
"Whether it's being the first NFL team to partner with UNRL or the first to unveil an international-inspired collection, we continue to partner with strong brands in an effort to be a leader in pioneering fresh, innovative ways for fans to showcase their support of the Minnesota Vikings," said Vikings Chief Marketing Officer Martin Nance.
Limited units will be available for purchase both online (shop.vikings.com) and in-store at the Vikings Locker Room stores at Eagan Viking Lakes, Mall of America and U.S. Bank Stadium beginning at 10 a.m. CT this Friday, October 18.