News | Minnesota Vikings –

Vikings to Utilize New 'Instagram Reels' to Showcase Content


In a year when NFL teams are unable to host fans in-person at training camps due to the COVID-19 pandemic, digital content is more important than ever.

The Vikings utilize daily a variety of social media platforms to give fans a behind-the-scenes look at the goings on of their favorite team. Now, Vikings Entertainment Network is stepping up its Instagram game.

View this post on Instagram

Justin Jefferson has landed

A post shared by Minnesota Vikings (@vikings) on

Minnesota will join several other NFL clubs in adding Instagram Reels to their social media arsenal. Instagram Reels is a new experience that provides users the power to create entertaining short-form videos and the stage to share them with their community of followers.

The Vikings and other teams throughout the league took part in the pre-launch. Instagram will roll out the new feature to all users across multiple countries today.

View this post on Instagram

Kicking down the door to IG Reels

A post shared by Minnesota Vikings (@vikings) on

Similar to the format of Vine or TikTok, Instagram Reels are 15-second videos that allow the user to integrate popular songs and unique effects and to showcase style and creativity.

Make sure to find @Vikings on Instagram and follow along as we continue to deliver the content you enjoy in a whole new way.