In a year when NFL teams are unable to host fans in-person at training camps due to the COVID-19 pandemic, digital content is more important than ever.
The Vikings utilize daily a variety of social media platforms to give fans a behind-the-scenes look at the goings on of their favorite team. Now, Vikings Entertainment Network is stepping up its Instagram game.
Minnesota will join several other NFL clubs in adding Instagram Reels to their social media arsenal. Instagram Reels is a new experience that provides users the power to create entertaining short-form videos and the stage to share them with their community of followers.
The Vikings and other teams throughout the league took part in the pre-launch. Instagram will roll out the new feature to all users across multiple countries today.
Similar to the format of Vine or TikTok, Instagram Reels are 15-second videos that allow the user to integrate popular songs and unique effects and to showcase style and creativity.
Make sure to find @Vikings on Instagram and follow along as we continue to deliver the content you enjoy in a whole new way.