Go behind the scenes during last week's Vikings Entertainment Network production days, where footage was shot of players for the 2016 season.
EDEN PRAIRIE, Minn. –The state-of-the-art video boards at U.S. Bank Stadium **have been installed** since January, and the Vikings worked last week on gathering some of the dynamic in-stadium content to display on them.
The Vikings Entertainment Network executed three days of production to record footage for the stadium and other multimedia content.
"Vikings Production Days allows VEN to capture a bulk of our annual content," said Bryan Harper, Vice President of Content and Production. "We're able to generate in-stadium messaging and entertainment for fans and capitalize on the allotted time to generate other original content."
Harper explained that it is helpful to use production days as a way to streamline the number of requests for players' time.
VEN worked with football operations to have players visit as many as eight different stations for everything from in-tunnel intro videos in full pads to headshots and short social media videos.
Gathering evergreen material that can be used creatively allows more time for honing in on football-specific, time-sensitive content from players during the season.
"Football ops understands that it will reduce the number of asks – which can be a distraction to the players – during the season," Harper said. "It's everybody working together, planning things out, getting on the same page, and then executing what we need from a content perspective – it helps us all year long. We appreciate very much the support we get from Vikings General Manager Rick Spielman, Head Coach Mike Zimmer and everyone in the football operations side of our organization."