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Minnesota Vikings Foundation Unveils Specialty License Plate


EAGAN, Minn. — Silhouettes of iconic Minneapolis buildings, including U.S. Bank Stadium's signature west side, adorn the top left, and evergreens of the North woods adorn the right.

A Vikings Norseman accompanies the letters in the main section.

All the features combine to offer Minnesotans a chance to support the Minnesota Vikings Foundation's mission of advancing youth health and education through a new specialty license plate.

Following the passage of bipartisan state legislation this past May that allows the charitable foundations of Minnesota's professional sports teams to pursue specialty license plates, the Minnesota Vikings Foundation has unveiled its final license plate design.

Beginning in January 2024, the plates will be available for purchase at approximately 170 Minnesota Driver and Vehicle Services locations throughout the state and can be ordered at if temporarily out of stock.

In addition to typical vehicle plate fees, the cost of the plates includes an annual $30 contribution to the Minnesota Vikings Foundation, with all proceeds supporting the Foundation's mission to advance children's health and education initiatives.

"This is an excellent way for the Foundation to connect with Minnesota Vikings fans and generate dollars that make a direct and positive impact on children throughout the state," Vikings Vice President of the Social Impact and Executive Director of the Minnesota Vikings Foundation Brett Taber said.

The final plate design was selected based on feedback from the Minnesota Department of Public Safety and the results of a fan survey that took place throughout 2023 Vikings Training Camp and the preseason. Prior to receiving legislative approval, the Foundation submitted a survey to DPS that showed a substantial number of Minnesotans would have interest in purchasing the plates. The Foundation will be required to report to DPS on an ongoing basis to demonstrate the funds are being used for the public good.

The Minnesota Vikings Foundation public charity organization launched in 2017 to make a lasting impact on youth in the state of Minnesota. It aims to address topics such as the educational opportunity gap, poor nutrition and physical inactivity through engaging health and educational activities.