It's often said that playoffs equate to win or go home.
Minnesota is hosting Seattle, and if the Vikings win, they'll earn an opportunity to leave home and visit Arizona.
So how about referring to this week's Wild Card game between the Vikings (11-5) and Seahawks (10-6) simply as "go time."
Teddy Bridgewater said during his media session that has resonated with Vikings players, many of whom will be making their first appearance in the playoffs.
"You can tell that the guys' focus is totally different," Bridgewater said. "Coach (Mike) Zimmer said something this morning in the team meeting, 'Now you're playing for trophies and rings, not just banners.' Hearing that, it lets you know that it's go time."
Chris Tomasson of the Pioneer Press reported that Bridgewater watched plenty of tape from last week's tape of Minnesota's first win at Green Bay since 2009 and learned from it.
"We're at our best when we're just taking completions, taking what the defense is giving us, not trying to be too perfect on every play," Bridgewater said.
"Whenever we're in rhythm, when we're completing the football, converting third downs, and that's when we're at our best."
Bridgewater will face two challenges Sunday: the weather and the NFL's best defense. With the temperature forecast to be near zero, Bridgewater said he has to be "smart with the football."
AP: Winning Super Bowl trumps all-time rush record
Adrian Peterson was featured in last weekend's episode of Vikings: Beyond the Gridiron. His answers to questions during the interview are available here on Vikings.com. Peterson also interviewed with ESPN.com's Ben Goessling this week. Among the questions asked by Goessling** was:
Now let's say you win a Super Bowl or two, but you fall short of Emmitt's record. What do you think of that?
*AP: I can ride off in paradise. Once I got that ring, having those memories, something to show my kids and my grandkids, and accomplishing that ultimate goal. Since I was 7 years old, I dreamed about playing in the NFL and winning a championship. I didn't dream about Emmitt Smith's record until I got older and I was able to see records and different milestones I could surpass. At that age, I was thinking about winning a championship.*
Who's that behind the scenes?
Ever wonder who's in the tunnel behind the camera or holding the boom mic when Vikings players circle up and prepare to hit the field? How about the ops behind "96 Questions with Brian Robison" or the popular "Words with Teammates" features that have taken storm in their debut seasons?
Rochelle Olson of the Star Tribune went behind the scenes* *with the Vikings Entertainment Network in the tunnel before a recent game and in the VEN room and Comcast Studios at Winter Park.
*Rapid advancements in digital technology and consumer habits have allowed sports franchises around the world to become media outlets in their own right. The Twins, Timberwolves and Wild show self-produced videos and interviews during games, giving fans access to players in a forum that the team controls. Teams everywhere are using social media to connect with fans as often and intimately as they can. *
But no other team in the Twin Cities pushes out content with the immediacy and variety that the Vikings do. Postgame locker room footage, something that decades ago was reserved for Super Bowl games, is now routinely delivered to the team's website, free for fans to consume whenever and wherever they wish.