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Compete for Prizes with Vikings AR Filters


This season, the Minnesota Vikings launched unique augmented reality features available in the team's official mobile app.

Fans can use the "Become a Viking" filter to add horns, a mustache, eyebrows and/or braids to their visage. The filter is also interactive – just open your mouth to take part in the Skol Chant.

Commemorative cups at select Hy-Vee gas stations can also unlock additional face filters. Just use the Vikings app to unlock a series of Vikings-branded face paints to show your team spirit.

The Vikings partnered with Pepsi on the AR activations, running a #VikingsGameFace contest where fans can win prizes. Just take a photo or video using the AR filters and share that on social media using the hashtag #VikingsGameFace for a chance to win.

Prize packs include the following:

  • One Pepsi and Vikings co-branded Yeti mug
  • One 60th anniversary commemorative replica football
  • One to-be-determined hand-held wireless speaker
  • One to-be-determined personal-sized cooler
  • One Minnesota Vikings pennant

Official rules and contest info are available in the app after launching the AR filters.

Download the Vikings app for iPhone or Android. Navigate to "augmented reality" under the menu. Select "Become a Viking" or "Scan AR Code" to unlock the experience.