This season, the Minnesota Vikings launched unique augmented reality features available in the team's official mobile app.
Fans can use the "Become a Viking" filter to add horns, a mustache, eyebrows and/or braids to their visage. The filter is also interactive – just open your mouth to take part in the Skol Chant.
Commemorative cups at select Hy-Vee gas stations can also unlock additional face filters. Just use the Vikings app to unlock a series of Vikings-branded face paints to show your team spirit.
The Vikings partnered with Pepsi on the AR activations, running a #VikingsGameFace contest where fans can win prizes. Just take a photo or video using the AR filters and share that on social media using the hashtag #VikingsGameFace for a chance to win.
Prize packs include the following:
- One Pepsi and Vikings co-branded Yeti mug
- One 60th anniversary commemorative replica football
- One to-be-determined hand-held wireless speaker
- One to-be-determined personal-sized cooler
- One Minnesota Vikings pennant
Official rules and contest info are available in the app after launching the AR filters.