Eden Prairie, MN(December 9, 2015)** – Hyundai Motor America officially announced today the company will expand its NFL marketing program to include the Minnesota Vikings.
"Hyundai is not only connecting with football fans at a national level, but in the community where fans really show their passion," said Trea Reedy, senior group manager, experiential marketing, Hyundai Motor America. "Minnesota has a dedicated and loyal fan base, and by partnering with the Vikings we are able to strengthen our footprint in the Minneapolis-St. Paul market and drive traffic to our dealers."
As part of the partnership, the automaker will have two vehicles on display at all Vikings home games and will give away co-branded Hyundai merchandise to fans attending games. In addition to the fan zone activation space, Hyundai will have digital LED signage and a logo on the media backdrop for team-related announcements. When the Vikings open U.S. Bank Stadium in 2016, the Vikings and Hyundai will introduce the "Hyundai Club," which will be located on the stadium's north lower club level between the 30-yard lines and will offer sweeping views of the west glass wall and the Minneapolis skyline (renderings attached). The Vikings and Hyundai will also team up on a collaborative community initiative beginning in 2016.
"With seats just 41 feet from the sideline, the sold-out Hyundai Club will offer Vikings fans some of the closest seats to the action in the NFL," said Vikings Owner/President Mark Wilf. "We're excited to include Hyundai as part of the new and improved game experience beginning in 2016."