Mark J. Burns, a contributor for Forbes Magazine recorgnized Vikings new Executive Director of Digital Media and Innovation Scott Kegley and Vikings.com for the use of Vine in the team's content.
Outside the NBA, the San Francisco 49ers and Minnesota Vikings also recently worked with a husband-wife tandem of Vine artists, which was part of a Monday Night Football campaign in mid-September. Scott Kegley, Vikings' Executive Director of Digital Media and Innovation, started utilizing Vine when he worked with the 49ers in the midst of the team's playoff run in 2013. Before the 2014 year, the social team modified its program, labeling it '#FortyViners' and eliciting the services of artist, Ian Padgham.*
Because of Kegley's past affiliation with the 49ers and a slated match-up against his current employer this past Fall, the teams' social groups joined forces in a back-and-forth exchange on Vine. The well-executed content and first ever 'Vine-Off' — which came in the form of Claymation — was part of the current season-long initiative on the platform, dubbed #VineKings.
"It allows you to be a little bit more tongue in cheek and a little bit more humorous without coming across as over the top," said Kegley of the social partnership between San Francisco and Minnesota."