Minnesota Vikings Business Summit – vikings.com
Senior Specialist, Partnerships l Sleep Number
Lindsey is a sports marketing professional with more than 15 years of experience working with major sports leagues and highly regarded corporate brands. Driven by a passion for sports, she began her career in Chicago working at Gatorade and helped support the brand's significant league, sports and athlete portfolio. She then moved to Los Angeles and worked at FOX Sports for the Pac-12 Conference, and later for IMG and Wasserman, helping brand clients strategically manage and grow their sports marketing portfolios.
After moving home to Minneapolis, Lindsey continued her career at Haworth Marketing and Media, managing multi-million-dollar media accounts for Target Corporation and Dicks Sporting Goods, and negotiated one of the first branded content series on Hulu. At Sleep Number, she combines her love of sports with the importance of wellness and helping improve lives through proven quality sleep. She manages the strategy and growth of NFL player partnerships and works closes with team partners, where she is able to both work and cheer on her favorite team — the Vikings! Lindsey was a Division 1 tennis player and holds a Bachelor of Arts from Bradley University. She resides in Plymouth with her husband and two children.