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Steve LaCroix serves as the team's Executive Vice President & Chief Marketing Officer, a role in which he oversees all aspects of Vikings-generated revenues and marketing initiatives. LaCroix completed his 19th season with the Vikings in 2019. He leads the team's Corporate & Technology Partnerships, Ticket Sales & Operations, Partnerships Activation & Special Projects, Corporate Development & Guest Relations, Content & Production and Marketing & Fan Development departments. In addition, LaCroix leads the organization's Strategic Planning initiatives and is actively involved with all aspects of the 200-acre Viking Lakes development which houses the Vikings new headquarters – Twin Cities Orthopedics Performance Center. LaCroix has also assisted the recently-awarded Major League Soccer expansion team in Nashville.
LaCroix's sales and marketing team was responsible for ushering in a new era in Vikings football as state-of-the-art U.S. Bank Stadium opened in 2016 to rave reviews. The new Vikings home featured second-to-none amenities, service and game-day experience for Vikings fans and offered the region a ground breaking sports and entertainment venue that the team and fans both embraced. U.S. Bank Stadium was a finalist for Sports Business Journal's coveted "Sports Facility of the Year" award and World Architecture News' "Sport in Architecture" award along with Stadium Business Awards nominations for "Venue of the Year" and took home "Venue Project of the Year" at the awards program in Dublin, Ireland.