Steve LaCroix

Executive Vice President & Chief Marketing Officer


Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer, a role in which he oversees all aspects of Vikings-generated revenues and marketing initiatives. LaCroix enters his 19th season with the Vikings in 2019. He leads the team’s Corporate & Technology Partnerships, Ticket Sales & Operations, Partnerships Activation & Special Projects, Corporate Development & Guest Relations, Content & Production and Marketing & Fan Development departments. In addition, LaCroix is actively involved with all aspects of the 200-acre Viking Lakes development which houses the Vikings new headquarters – Twin Cities Orthopedics Performance Center and leads the organization’s strategic planning initiatives. LaCroix has also assisted the recently-awarded Major League Soccer expansion team in Nashville.