EAGAN, Minn. — Once again, the Minnesota Vikings are partnering with Pepsi on several augmented reality initiatives in the team's official mobile app.
On game days, fans can purchase commemorative Pepsi soft drink cups, which include a scan code. Fans can then use the Vikings app to scan the cup to unlock exclusive Vikings-themed face paints.
For fans that can't attend a game, a "Become a Viking" filter is also available with no need to scan. Users can customize their Vikings look with a horned helmet, mustache, eyebrows and braids. Users can open their mouths to let out a SKOL Chant.