Eden Prairie, MN – The Minnesota Vikings and Mall of America® announced today a partnership for the naming rights to the field that has served as the team’s home since 1982. The agreement, announced this morning from the Vikings Winter Park facility, provides that the field will be called Mall of America Field at Hubert H. Humphrey Metrodome for a three-year period beginning October 5, 2009, and ending February 28, 2012.
“Branding the field as Mall of America Field represents an opportunity to share our name and image with an even larger nationwide audience,” said Maureen Bausch, executive vice president of business development at Mall of America. “It also connects two treasured Minnesota brands – Mall of America and the Minnesota Vikings – which adds value to both companies.”
As part of the agreement, Mall of America Field will be branded with new exterior and interior signage, as well as various promotional materials.
“This was a great opportunity for the Vikings to uniquely partner with a very prominent business that has a deep commitment to the Minnesota community,” said Steve LaCroix, Vikings vice president of sales and marketing and chief marketing officer. “As another step in rebranding the stadium for the short-term, we hope Mall of America Field continues to give the team an important home field advantage while providing many exciting memories for our fans.”
Mall of America has a long-standing relationship with the Minnesota Vikings. The team has hosted several past events at Mall of America; in the coming weeks, Vikings RB
Vikings Border Battle Pep Fest at Mall of America
Join the Vikings this Sunday at Mall of America to get ready for the big showdown with Green Bay and celebrate the new Mall of America Field partnership. Don’t miss your chance to meet Hall of Famer Randall McDaniel and a TBD current Vikings player along with the Vikings Cheerleaders. The Vikings Border Battle Pep Fest will take place in the Best Buy Rotunda at Mall of America from 1:00 – 4:00 PM this Sunday.
Scheduled to Appear:
1:30 p.m. – 2:30 p.m.
Randall McDaniel – Meet the Vikings newest member of the Pro Football Hall of Fame and view Randall’s Hall of Fame Bust
3 p.m. – 4 p.m.
TBD Current Player