Team Launches Four-Week “Vikings Uniform Insider” Campaign
Eden Prairie, MN (March 28, 2013) – The Minnesota Vikings will unveil new team uniforms during the 2013 Miller Lite Vikings Draft Party at Mall of America Field on Thursday, April 25. Tickets to the annual event, which begins at 5:00 p.m., are free for children 12 and under and Vikings Season Ticket Owners (one ticket per season ticket), and $10 for general admission.
Fans who want an interactive preview into the design process can participate in the "Vikings Uniform Insider" campaign that was launched today. By engaging with the team’s official Twitter, Facebook and Instagram accounts, as well as other Vikings activities, fans have an opportunity to unlock 12 uniform teasers designed to add to the excitement of the April unveiling. Participants will receive via email an in-depth look at the new uniforms on Thursday, April 25.
Vikings Add Second “Football Day” Family Event to Draft Weekend
This year the Vikings will also introduce a second event to Draft weekend. "Vikings Football Day," presented by University of Minnesota Amplatz Children’s Hospital, will take place at Mall of America Field on Saturday, April 27. Fans are encouraged to bring the entire family to enjoy the newly-created event, which is free for children 12 and under, $5 for Season Ticket Owners and $10 for general admission.
• Player and Alumni Autograph Sessions
• Kids-Only Autograph Sessions
• Introductions to Vikings First-Round Draft Pick
• Inflatable Games
• Football Skills Area
• Tour of the Vikings Locker Room at Mall of America Field
• Kids Q&A Session with Current Player
• NFL Draft Coverage
• Vikings Locker Room Store
• Miller Lite End Zone Bar and Food Concessions
• Introduction of the 2013 Vikings Cheerleaders