The Norseman has been the face of the Vikings franchise since the team’s inception in 1961, long exhibiting the history and tradition of the Vikings and our passionate fan base. That will not change. But beginning today, the Vikings have enhanced the team’s primary mark to give it a more natural and defined look.
Unveiled exclusively to Season Ticket Owners this morning, the sharper, bolder mark speaks to the direction the team is heading while still preserving the tradition of the Norseman. Fans will see from the side-by-side comparison that this is not a logo change. Rather, the enhancements simply give the mark an improved, more defined appearance.
So what’s different?
There are really five subtle enhancements to the Norseman:
1) Horn Shape
The shape of the horns has been adjusted and the shading in the horns has changed.
2) Horn Base
The base of the horn now resembles the horn on the players’ helmets.
3) Face Detail
Thicker lines have been added to the mustache and face.
4) Vikings Gold
The Vikings Gold is now brighter and less brassy.
5) The Braid
The braid has been shortened, resulting in a reduced logo height.
As the Vikings transition into the drafting of plans for the new stadium and the prevalent Norseman usage throughout that facility, the team realized this is the appropriate time to make these logo enhancements. The evolution will not happen overnight; Vikings fans can expect to see both versions of the logo during the transition period, but the enhanced mark will be noticeable immediately throughout vikings.com. Merchandise with the enhanced Norseman could be available as early as March.
We are looking forward to many exciting changes for our team and fans in the next few years, leading up to the opening of our new stadium. These logo enhancements are just the beginning...