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Vikings Announce New Local TV Partnership

Posted Apr 19, 2010

The Vikings have agreed to terms on a 2-year television partnership with Twin Cities NBC affiliate, KARE 11, to become the new “Home of Vikings Football.” KARE 11 will air all available pre-season games in HD, as well as the Vikings-produced 30-minute shows, Vikings Weekly and Vikings GamePlan.

The two 30-minute shows will be expanded from 17 to 27 weeks on KARE 11.In addition, the Vikings will expand exposure on community and charitable programs via KARE 11.

“We are excited to partner with KARE 11 and expand our television programming to meet the demand of our fans wanting more Vikings content,” said Steve LaCroix, Vikings VP of Sales and Marketing/Chief Marketing Officer.“Partnering with KARE and their unmatched focus on community involvement in the Twin Cities will also create some exciting new opportunities for us.”

“Year in and year out this community shows tremendous passion in all things Minnesota Vikings,” said John Remes, President and General Manager KARE 11. “Whether it is TV ratings, attendance, or purple flags on cars, people love to be connected to this team. Interest in the Vikings is higher than ever and we are pleased to be partnering with them.”

KARE 11 INFORMATION:

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of award-winning web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

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