Minneapolis, MN – June 24, 2013 – The Minnesota Vikings and Competitor Group, Inc. (CGI) today announced a new event for NFL fans to combine their love of running with their passion for the hometown team at the Vikings Back to Football Run presented by Twin Cities Orthopedics. The 2013 race is set to start at Target Field and finish at Mall of America Field on Saturday, September 21.
Debuting prior to their home opener against the Cleveland Browns, the Vikings Back to Football Run invites fans to share in the glory of the gridiron while supporting a healthy and active lifestyle by completing a 5K (3.1 mile) distance. Participants will have the unique opportunity to finish their race at Mall of America Field, the home of the Vikings.
"The return of football season in Minnesota is a special time of year, and this is a great event for fans to come together and celebrate their team in a positive and healthy way,” said Vikings Vice President of Sales & Marketing and Chief Marketing Officer Steve LaCroix. "We’re proud to be part of a series of races that also supports the league’s commitment to healthy families and our PLAY 60 initiative to combat childhood obesity.”
Troy Simonson, CEO of Twin Cities Orthopedics added "TCO is excited to partner with the MN Vikings on the Back to Football Run. The Back to Football run supports TCO’s initiatives of promoting healthy and active lifestyles in our community.”
A post-race tailgate party with live entertainment and a Beer Garden will take place after the race and all participants will receive an official race shirt. The event also includes a Vikings PLAY 60 Fun Run for kids, which also finishes at the stadium.
The race is part of the NFL Back to the Football Run Series, which features 5K and 10K races in partnership with the NFL and several of its Member Clubs. 12-14 Clubs are expected to hold races in their respective cities in 2013. A majority of the running events will take place in conjunction with the opening weekend of the NFL season and will include autograph opportunities and NFL skill challenges at each location.
"We’re thrilled to see this series grow and be embraced by more teams around the country as running continues to evolve and reach new participants,” said Jamie Monroe, Event Director at Competitor Group. "The NFL Back to Football Run Series welcomes families and fans of all ages to enjoy a fun day of celebration, while also making the positive choice to get moving and have a healthy lifestyle.”
Event registration is now available. For more information and a complete schedule of events, visit NFLRunSeries.com.
About Twin Cities Orthopedics
99% of patients would recommend Twin Cities Orthopedics to their friends and family members. For over 60 years Twin Cities Orthopedics (TCO) has proudly offered a full spectrum of medical care, devoted to the diagnosis, treatment, rehabilitation and prevention of injuries and conditions that affect the body's muscles, joints and bones. Our physicians are experienced, board-certified specialists, surrounded by excellent support teams. With 25+ clinics located throughout the Twin Cities, visiting TCO is extremely convenient. TCO also offers daytime, evening and Saturday hours at its 6 Access Walk-In Clinic in Edina, Burnsville, Coon Rapids, Fridley, Maple Grove and Otsego. As one of the largest orthopedic practices in the country, our size and strength allows for a larger depth of knowledge. No matter how common or obscure your problem, we have the capability to offer the best treatment. Our team of over 80 physicians uses the latest medical technology and knowledge, providing you the best care available. To learn more, go to TCOmn.com.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.
CGI owns and operates 83 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series and the REI Muddy Buddy Series, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorMediaKit.com.