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NFL, Vikings Thinking Pink To Promote Breast Cancer Awareness

Posted Oct 1, 2009

Both the NFL and the Vikings will recognize in a prominent way that October is Breast Cancer Awareness Month. The NFL is launching a campaign called “A Crucial Catch: Annual Screening Saves Lives,” and the Vikings have designated their game against the Green Bay Packers on Monday night as the Vikings THINKPINK!® Game.

The NFL’s “A Crucial Catch” campaign is targeted at encouraging annual mammograms for women over 40, while the Vikings are teaming up with members of Zeta Tau Alpha’s (ZTA) Twin Cities Alumnae Chapter to distribute 25,000 pink ribbons and educational materials at the game to help raise awareness about breast cancer as part of the ZTA THINKPINK!® campaign.

Aside from receiving pink ribbons from Jenni Greenway - wife of LB Chad Greenway - and other members of the Vikings Women’s Organization outside the stadium before the game, fans will also notice several in-stadium and on-field elements aimed at increasing breast cancer awareness. Some of those elements include:

* On-field pink ribbon stencils at each 25-yard line

* In-stadium “A Crucial Catch” wall banners

* Pink goal post padding in both end zones

* Special K-balls with pink ribbon decals and pink coins used for kickoff and coin toss.

* Pink sideline caps for coaches and team sideline personnel

* Pink ribbon pins to be worn by coaches and team executives

* Players using and wearing pink elements, including cleats, wristbands, gloves, sideline caps, helmet decals (Brett Favre, Greenway, Chester Taylor, Antoine Winfield are set to wear pink cleats)

* Pink caps and pins for game officials

* All fans attending the Vikings game will receive pink breast cancer awareness towels on their way into the stadium

Each NFL team playing at home in Week 4 will observe Breast Cancer Awareness in their stadium, while clubs on the road in Week 4 will designate an alternate game later in the month. In addition, all game-worn pink product will be autographed post-game and sent to NFL Auction, with all proceeds benefiting the American Cancer Society. The NFL’s initiative is to be inclusive of all breast cancer organizations and activities, with the primary goal of engaging as many fans as possible and maximizing impact.

This marks the 5th year that the Vikings have joined forces with ZTA to tackle breast cancer education, research, awareness, and the fight for a cure.

“We're very excited about the NFL partnership and the Vikings continued support," said Vicki Griffith, National ZTA THINKPINK!® NFL Coordinator. "The NFL partnership reaches a whole new audience and increases awareness about this disease which affects one in eight women during her lifetime."

The Vikings THINKPINK!® Game is one of largest ZTA/NFL events in the league.

“Our partnership with the Twin Cities ZTA Alumnae Chapter is strong,” said Brad Madson, Executive Director of Community Relations for the Vikings. “Together we hope to make a difference by honoring patients, survivors and family members impacted by breast cancer while getting the message out to our fans.”

Learn More!

Fans can go to www.NFL.com/pink, where you can learn more about preventing breast cancer and getting screened.

About Zeta Tau Alpha

Since 1898, more than 200,000 women have become members of the sisterhood of Zeta Tau Alpha Fraternity. They have nationally supported breast cancer awareness and education, and the fight for a cure, since 1992. Learn more at: www.zetataualpha.org.