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5 Reasons Minnesota Should Win Super Bowl LII Bid

Posted May 19, 2014

NFL owners will be in Atlanta early this week for their annual Spring Meeting, and one (major) item of business will be to decide what city – Indianapolis, Minneapolis, New Orleans – will host Super Bowl LII in February of 2018. Here are five reasons Minneapolis should win the bid.

1. If You Build It, a Super Bowl Will Come
The Vikings will open their new stadium in 2016 and by 2018 the building, its staff and the community will be poised to host the world’s premier sporting event in a unique, spectacular way. The new stadium figures to be one of the most technologically advanced venues in the League with impeccable sight lines, some of the closest seats in the NFL, and thousands of premium seats. The stadium will be fully enclosed to protect from the elements, of course, but you can still work on your tan because of the 60% clear roof.

2. Making Winter a Winner
Minnesotans don’t endure winter, they celebrate, embrace and revel in it. From events such as the Winter Carnival, Crashed Ice, Ice Castles and Torchlight Parades, this region loves winter and will utilize its passion for the cool climate to help outsiders warm up to it while enjoying a first-class Super Bowl experience. As a side note, NBC will televise Super Bowl LII and just a couple weeks later will also be televising the 2018 Winter Olympics.

3. It’s a Business
The Super Bowl is a lot of fun and games. But it’s not all fun and games. There is a business aspect to the experience, as well, and from that standpoint Minnesota has as good a case as any market in the U.S. There are 19 fortune 500 companies in Minnesota, the fourth most of any NFL market and the most per-capita of any state in the country. Also, Minneapolis was recently voted the sixth most innovative city in the world.

4. Get In, Get Around, Get Out
Along with being centrally-located in the continental U.S., Minnesota is also an easy place to navigate, particularly the Minneapolis-metro area. There aren’t many airports better than Minneapolis-St. Paul International (MSP), the state continues to improve its LRT, and there are eight miles of skyways connecting just the downtown area. This is an important aspect of hosting a Super Bowl because of the influx of people coming and going as well as trying to travel around the area to get to events.

5. Life of the Party
A significant part of the Super Bowl experience is the socializing and eating that happens at literally hundreds of Super Bowl parties throughout the week leading up to the game. Minnesota can accommodate, thanks to the dozens of national-acclaimed and award-winning chefs and restaurateurs along with more upscale and boutique hotels than you can count.

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